Case Occhio

Martin et Karczinski

The goal

To support growth and internationalisation through identity-based brand management.

The challenge

To increase awareness and desirability beyond established markets and target group milieus.

The task

Transformation of the brand from a German design brand to an international lifestyle brand.

The strategy

A sharpened brand identity as an offer of identification internally and externally.

The strategy

New identity-based codes as the basis for brand leadership in a product-driven market.

The experience

We evoke interest through inspiring storytelling.

The experience

We make our mark through iconic images.

The experience

We convince through intelligent information.