Handelsblatt about rebranding and new logos

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In a comprehensive article on the meaning of new logos, Peter Martin, co-founder and CEO of Martin et Karczinski, speaks about Lufthansa's Brand Refresh. He explains the complex path to the final logo and explains the often controversial topic of the new color concept.
 
The complete article from the Handelsblatt (November 2019) can be downloaded here.

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