Lufthansa cooperates with leading agencies for their brand relaunch

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The first airplanes are painted: Europe’s biggest airline celebrates their new brand design. In front of over 3000 guests, the airline introduced a Boeing 747-8 and an Airbus A321 in the new colors this past Wednesday in Munich and Frankfurt. 
The appearance of the airline, created by the Lufthansa Designers in cooperation with the Munich based agency Martin et Karczinski, received applause.
»The interplay of all design elements is defined in a way that a harmonic appearance in digital, responsive applications can be achieved«, explains Alexander Schluabitz, Head of Marketing at Lufthansa. 
You can find further information here.
 

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