Lufthansa arbeitet bei Markenrelaunch mit führerenden Agenturen zusammen

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Lufthansa’s lead agency for brand strategy and design is Martin et Karczinski (MetK) from Munich. In collaboration with Lufthansa, MetK further developed the brand strategic base, refined Lufthansa’s brand identity and derived a new design for Lufthansa as well as for Lufthansa Group from that. Based on the strengths of the iconic appearance of Lufthansa, MetK created a timeless design that fulfills the digital requirements of our time. For the new design, the design elements logo, font and color as well as the interplay of these constants was enhanced. The new design clearly communicates Lufthansa’s holistic premium approach.

You can find further information here.

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