Steffen Harbarth, CCO Hub Munich & SVP Marketing LH Group Airlines

»A valuable consultant to our company on all issues regarding the brand – including consultancy on C-level. I appreciate especially their holistic approach and always happily recommend them out of conviction.«

Roland Adrian, Geschäftsführer der Miles & More GmbH

»A unique combination of strategic brand management, operational excellence and guidance of our relevant agency partners.«

Sven Schnee, Head of Global Brand, Gaggenau

»A unique combination of consultancy and design expertise. Design is never developed in a vacuum, it must always serve a business purpose.«

Kundeninterview Sven Schnee Gaggenau

Dietmar Will, Chief Compliance Officer, AUDI AG

»A strong partner who gives us the right impetus: we always take inspirational ideas from Martin et Karczinski.«

Kundeninterview Dietmar Will, Audi

Alexander Schlaubitz, Marketing Manager, Lufthansa

»It was clear right from the very first meeting: we were dealing with a strong prospective partner – and absolutely on an equal footing.«

Kundeninterview Alexander Schlaubitz, Lufthansa

Axel Meise, Founder and CEO, Occhio

»We have been working together for more than ten years now. I enjoy the continuity and the trust – which is part of Occhio’s great success.«

Kundeninterview Axel Meise, Occhio

Branding is about character. Martin et Karczinski works with the client to develop strategies with a strong identity that build on the company’s self-image.

Brand Strategy

Behind strong brands are personalities. Here, they express why working with Martin et Karczinski makes them something exceptional.

Stephan Coester, General Manager, Inoutic: »The agency is the perfect sparring partner for strategic further development.«

Bernhard Schöner, Marketing Director, Daikin: »It’s not often that you see an attitude like this.«

Birgit Kunth, Marketing and Communications Director, Parador: »The brand as a value-creating factor.«

Thomas Dierberger, CEO, Troi: »Exceptional brand consultancy and design«

Our strategic services

Analyse

Insights als Basis der Positionierung

Markenarchitektur

Marktgerechte Strukturierung des Portfolios

Positionierung

Marktvorteil durch Differenzierung

Unternehmenswerte

Destillat des Organisationsgefühls

Brand Content

Kompetenz, Tonalität und Nutzen als Basis der Markenstrategie

Vision

Ausrichtung der Organisation auf ein gemeinsames Bild

Leitbild

Handlungsanweisung zur Erreichung der Vision

Naming

Zielgruppenorientierte Namensgebung auf Unternehmens- oder Produktebene

Claiming

Markeninhalte mit wenigen Worten memorierbar machen

Internal Branding

Identifikation als wichtiger Faktor für Markenimplementierung

Educational Branding

Einzigartigkeit durch Storytelling

C-Level-Beratung

Entwicklung und Umsetzung persönlicher und beruflicher Ziele

Clients
Awards

Clients

Awards

Count on us

1.230

Brand Values

3.215

Consultant Days per Year

412

Workshops